Amazon has pulled its documentary on First Lady Melania Trump from an independent movie theater in Oregon after the venue publicly mocked the film through sarcastic marquee messages.

The Lake Theater and Café in Lake Oswego, a heavily Democratic suburb outside Portland, had been screening Melania, a documentary directed by Brett Ratner and distributed by Amazon MGM Studios. While the theater agreed to show the film, its management used the marquee to take public jabs at the subject matter rather than promote it straightforwardly.

Among the messages displayed were lines such as “Does Melania wear Prada? Find out Friday!” a reference to The Devil Wears Prada, and “To defeat your enemy, you must know them. Melania starts Friday,” borrowing language from Sun Tzu’s The Art of War. Photos of the marquee circulated online, drawing attention from both critics and supporters of the former first lady.

According to the theater’s management, the mocking tone prompted intervention from Amazon executives. Theater manager Jordan Perry confirmed on Instagram that the company contacted the venue and ordered the cancellation of all remaining screenings, stating that Sunday would be the documentary’s final showing at the theater.

In his post, Perry wrote that Amazon's “higher-ups” were unhappy with how the film was marketed and said the decision to pull the documentary came from corporate leadership rather than public pressure. He also claimed the theater received numerous emails, voicemails, and online reviews criticizing both the decision to show the film and the manner in which it was promoted, though some of those reviews were later removed by Google and Yelp.

Following the cancellation, the theater altered its marquee again to read, “Amazon called. Our marquee made them mad. All ‘Melania’ showings cancelled. Show your support at Whole Foods instead,” accompanied by a sad-face emoji.

Perry later expanded on his views in a blog post, describing the documentary as an “inexplicable vanity piece from the current president’s wife” and arguing that screening it at what he characterized as an “anti-establishment” cinema was intended to be ironic. He also mocked the film’s reported ticket sales at the venue, estimated at under $200, framing them as a “donation” to Amazon founder Jeff Bezos.

The documentary itself focuses on the 20 days leading up to Melania Trump’s return to the White House following President Donald Trump’s second-term election victory. Despite the controversy in Oregon, Melania has performed strongly nationwide, opening last week to the highest box office numbers for a documentary in more than a decade, with screenings at nearly 1,800 theaters across the country.

Amazon has not issued a public statement addressing the theater cancellation or the surrounding dispute.