New Nielsen figures indicate that millions of viewers tuned out during the halftime performance by Bad Bunny at Super Bowl LX, contributing to a measurable ratings dip during the game’s broadcast.

According to Front Office Sports, the game reached 135.9 million viewers in the second quarter, including 132.1 million watching on NBC and 3.8 million on Spanish-language network Telemundo. During the timeframe that included the halftime show, total viewership dropped to 128.2 million, consisting of 123.4 million on NBC and 4.8 million on Telemundo.

The decline of 7.7 million viewers represented roughly 7 percent of the audience at the game’s earlier peak, according to the report.

The halftime performance had drawn controversy in the lead-up to the game. President Donald Trump criticized the booking, calling Bad Bunny and pregame performer Green Day “a terrible choice” that would “sow hatred.”

In addition, conservative organization Turning Point USA streamed an alternative halftime event on YouTube featuring Kid Rock, positioning it as a competing option for viewers dissatisfied with the NFL’s entertainment lineup.

Game conditions may also have contributed to the ratings slide. By halftime, the Seattle Seahawks led 9-0 in what some observers described as a slow-moving contest. With no touchdowns scored in the first half, casual viewers may have been less inclined to remain tuned in.

While halftime ratings fluctuations are not uncommon, the magnitude of the drop has prompted scrutiny of the league’s entertainment strategy for its most-watched annual broadcast.