A Texas entrepreneur says escalating geopolitical tensions are sending wealthy clients rushing to secure underground shelters designed to survive everything from drone strikes to nuclear war.
Ron Hubbard, founder of bunker construction company Atlas Survival Shelters, said demand for his company’s fortified underground structures has surged since the United States launched strikes on Iran during the ongoing regional conflict.
Hubbard said interest has become so intense that even high-ranking government officials are among those seeking protection. According to him, two senior members of the administration of Donald Trump have already ordered bunkers.
“One of them texted me yesterday asking, ‘When will my bunker be ready?’” Hubbard said.
The company recently opened new offices in Dubai just days before Iran launched missiles toward the city. Hubbard said two billionaires living in Dubai contacted him immediately after the attack.
Atlas builds hundreds of shelters each year, ranging from basic precast bunkers costing around $20,000 to massive underground compounds worth up to $5 million. Some luxury versions include high-end features such as swimming pools, movie theaters, and private gun ranges.
Hubbard said the company typically generates about $2 million in monthly bunker sales but expects revenue to surge to as much as $50 million next month as global tensions rise.
He compared the sudden increase in business to a seasonal harvest. “Bunker building is like being a farmer,” Hubbard said. “When it’s time for harvest, you have to reap all you can.”
Hubbard, who describes himself as a devout Christian, also said he believes current global instability may signal the approach of the “end times.”
He launched Atlas in 2011 after his previous iron-door manufacturing company collapsed amid competition from Chinese manufacturers. The bunker business later expanded significantly during the global uncertainty of the COVID-19 pandemic.
Hubbard said his clients have included wealthy tech figures such as Mark Zuckerberg and other billionaires seeking long-term survival options.
Despite the luxury features, Hubbard said the shelters ultimately serve a serious purpose. “I always say I put lipstick on a pig,” he remarked, describing the bunkers as “medicine wrapped in a bow.”
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