President Donald Trump voiced support for renaming U.S. Immigration and Customs Enforcement, or ICE, to NICE on Truth Social Sunday night.

The endorsement came in response to a popular post suggesting the change to National Immigration and Customs Enforcement, or variations like National Immigration Control and Enforcement. The idea gained traction as a way to compel media outlets to refer to the agency's officers as "NICE agents." Trump commented, "GREAT IDEA!!! DO IT," amplifying the proposal among his followers.

The post Trump engaged with stated: "I saw a suggestion today that was intended to be comical, but I like it. President Trump should rename ICE to NICE - National Immigration and Control Enforcement. That way, the liberal media would have to refer to them as NICE agents all day, every day." This lighthearted trolling quickly spread across platforms like X, Facebook, and Instagram, with supporters hailing it as a clever rebrand.

Trump's second term has seen expanded funding and operations for ICE following the 2025 One Big Beautiful Bill Act, making it the most resourced immigration enforcement agency in U.S. history. Recent operations have included high-profile deportations and deployments to assist other federal duties, drawing both praise from conservatives and criticism from opponents.

No formal executive action or legislative proposal has followed Trump's social media comment as of early Monday. White House officials did not immediately respond to requests for clarification on whether the rename is under active consideration. Supporters view the idea as a symbolic boost to ICE's image amid ongoing border security efforts, while critics dismissed it as a distraction from policy debates.

The proposal echoes past rebranding discussions within ICE, such as internal directorate name changes announced in recent years. Trump's affinity for acronyms and media engagement has fueled similar viral moments throughout his political career.