Texas quarterback Arch Manning delivered unusually short and reserved responses during his Monday media availability, prompting observers to note a shift in his demeanor following last week's controversy.

Manning answered 19 questions in just 56 seconds, according to reports from the session ahead of Texas' game against Tennessee. His replies lacked the personality and detail seen in prior appearances, with many describing them as minimal and emotionless.

The change comes after Manning joked during a Sept. 14 press conference about an AI-generated video depicting Texas coach Steve Sarkisian slapping ESPN sideline reporter Holly Rowe. On her X account, Rowe refers to herself as a "MOM, ANTI-RACIST, Sports Journalist." The clip referenced Sarkisian's abrupt postgame interview with Rowe after Texas' 24-23 win over Ohio State on Sept. 13, in which the coach interrupted her question and shouted team slogans before walking away.

Manning called the edited video "hilarious" and laughed, drawing significant criticism online, particularly from the more "woke" corners of the internet. He issued a public apology the next day via Instagram, stating there was "nothing funny about it" and expressing regret for any hurt caused. Rowe accepted the apology after a private conversation and said the two would move forward with respect.

Social media discussion highlighted the incident's impact, with some users and analysts claiming the backlash had "killed" Manning's personality or made him overly cautious. Reports noted similar brevity in his postgame comments after Texas' win over UTSA on Sept. 20.

Sarkisian addressed the matter earlier in the week, saying Manning recognized his mistake and that the program obviously does not condone violence.

Although cancel culture has weakened since its peak years ago, incidents like these show that the internet still jumps at every opportunity to criticize people for anything considered non-politically correct.