Streaming services are raising subscription prices at a pace that has outstripped the increases seen during cable television’s peak years, according to an analysis by The Hollywood Reporter.

Streaming rates collectively increased 11.8% over the past 12 months, following an average increase of 17.7% in 2023. By comparison, cable and satellite television prices increased by an average of 3.9% annually, based on Bureau of Labor Statistics data analyzed by The Hollywood Reporter.

The increases have become particularly noticeable among major streaming platforms. Apple TV+, which launched at $4.99 per month in 2019, has since tripled in price. Disney+ has increased its ad-supported monthly price from $6.99 at launch to $11.99, while Paramount+’s cheapest tier has risen 80% over five years. Netflix’s Premium plan has increased 125% since 2013.

The combined monthly cost of eight major ad-free streaming services is now roughly $151, compared with about $90 four years ago, according to the analysis. Apple TV+ and Peacock have each increased prices by about 50% over the past year.

The price increases come as streaming companies have shifted from prioritizing rapid subscriber growth toward improving profitability. The industry has also moved away from the period of rapidly expanding original programming known as “Peak TV,” with the number of original scripted series declining after reaching a high point in 2022.

Streaming was initially promoted as a lower-cost alternative to traditional cable bundles, allowing consumers to pay for individual services rather than a large package of channels. But the proliferation of platforms has encouraged households to maintain multiple subscriptions, potentially bringing their combined monthly bills closer to traditional pay-TV costs.

The trend has left consumers facing higher prices across an increasingly fragmented streaming market, with individual services continuing to adjust subscription fees as companies seek to balance content costs, competition and profitability.