Tom Cruise’s latest film, “Digger,” is reportedly on track to become one of Hollywood’s biggest box-office disasters, with a projected loss of approximately $250 million after accounting for theatrical revenue and post-theatrical income such as video-on-demand and streaming licensing.
According to a report from TheWrap, the film’s financial performance has been far worse than earlier public estimates suggested. “Digger” opened to only about $21 million worldwide and is now expected to finish its theatrical run with less than $40 million globally.
TheWrap reported that the film’s actual production budget was approximately $173 million, rather than the $125 million figure previously cited by Warner Bros. The studio also spent roughly $100 million on marketing, putting the overall financial exposure substantially above the previously reported production cost.
The reported figures came to light as Skydance executives began operating from the former Warner Bros. offices following the companies’ transition. Sources cited by TheWrap said executives were surprised by the scale of the financial loss associated with “Digger” after reviewing the company’s books.
The film had previously been described as having a break-even point of about $300 million, even though Warner Bros. maintained that its production budget was considerably lower.
If the $250 million loss estimate holds, “Digger” would rank among the largest financial failures in modern Hollywood history and could become the biggest unadjusted box-office loss of the 21st century.
Other major Hollywood flops have included “John Carter,” “The Lone Ranger,” “The Marvels,” “Strange World,” “Joker: Folie à Deux,” “The Flash,” “Snow White” and “Battleship.” “John Carter,” released in 2012, remains one of the largest losses when adjusted for inflation, with its estimated loss reaching roughly $280 million in today’s dollars.
The potential scale of “Digger’s” loss could have consequences beyond the film itself. Hollywood studios have increasingly relied on established intellectual property, sequels, remakes and recognizable franchises because of the financial risks associated with expensive original productions.
“Digger” was built around Cruise, one of the industry’s most recognizable movie stars, yet its reported performance demonstrates that even a major star may not be enough to guarantee a return on a large theatrical investment.
The final financial loss will depend on the film’s remaining theatrical run and subsequent revenue from digital rentals, sales, and streaming agreements. If the current projections hold, however, the film could become a major warning sign for studios considering similarly expensive original projects.
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