The UK government launched its 'Be Ready' campaign on October 22 to encourage households to stock essential supplies for potential short-term disruptions. The three-year initiative, led by the Cabinet Office, advises people to prepare enough bottled water, non-perishable food, and other items to last three days while emergency services prioritize the most vulnerable.

Defence Secretary Wes Streeting highlighted risks from severe weather, cyber attacks on businesses, and supply chain issues linked to hostile actors. Prime Minister Andy Burnham noted that unexpected events appear more common and urged households to keep basic supplies on hand. Security Minister Dan Jarvis said those who can follow the guidance should do so.

The official checklist recommends nine litres of bottled water per person for drinking over three days, along with non-perishable foods that require no cooking or refrigeration. Additional items include a torch with spare batteries, a battery or wind-up FM radio, a charged power bank, cash in notes and coins, a first aid kit, essential medications, hygiene products, warm clothing or blankets, copies of important documents, and supplies for babies or pets where applicable.

The advice aligns the UK with similar three-day preparedness recommendations in France, Ireland, and the Netherlands. It builds on earlier signals from ministers and replaces prior guidance under the GOV.UK Prepare site. An advertising push on social media and radio will follow, with a downloadable checklist available on the new Be Ready website.

Officials stressed the campaign promotes practical self-reliance rather than alarm. Recent polling cited by the government showed low levels of household preparedness and public support for more official information on the topic. The launch came ahead of the winter storm season following multiple intense weather events in recent years.