Anheuser-Busch announced Wednesday a $600 million investment to strengthen its U.S. manufacturing operations, expand workforce development programs, and increase technical training opportunities over the next two years.

The company, which produces brands including Budweiser, Michelob Ultra, and Bud Light, said the investment is part of its “Brewing Futures” initiative. The plan includes opening 15 new technical skill training centers, partnering with trade schools, and expanding career pathways for veterans entering the manufacturing workforce.

Anheuser-Busch said approximately 99% of its beer sold in the United States is already produced domestically and that the new investment will further modernize its operations. The company also said it aims to upskill more than 90% of its U.S. manufacturing workforce over the next five years.

CEO Brendan Whitworth described the investment as a long-term commitment to American manufacturing, saying it is intended to create “sustainable careers” and strengthen the company’s production workforce.

Jay Timmons, president and CEO of the National Association of Manufacturers, praised the move, saying the expansion supports workforce development and strengthens the broader manufacturing sector through partnerships with trade organizations and training institutions.

White House press secretary Karoline Leavitt said the investment reflects renewed corporate confidence in U.S. manufacturing growth. A White House spokesperson characterized the announcement as part of a broader “Trump effect,” citing increased domestic investment by major companies.

The White House rapid response team also highlighted the announcement on social media, framing it as part of a broader push for domestic job creation and industrial investment.

The company’s initiative comes as manufacturers across several sectors continue expanding workforce training programs to address labor shortages and improve technical skill development in industrial operations.