The creators of “South Park” are taking another shot at President Donald Trump, announcing Tuesday that the long-running animated comedy will temporarily be known as “South America” ahead of its 29th season.

Trey Parker and Matt Stone announced the tongue-in-cheek name change following the show’s recent Emmy win for Outstanding Animated Program. The creators said the move was “inspired by the bravery and patriotism of Apple and Google,” which have incorporated the Trump Administration's supported geographic name changes into their U.S. mapping services.

The joke centers on Trump’s efforts to change the names of geographic landmarks to include “America.” His administration renamed the Gulf of Mexico as the Gulf of America, while Apple and Google recently began displaying Lake Ontario as “Lake America” for users in the United States following another Trump administration order.

Parker and Stone also took aim at their own corporate parent, Paramount, thanking the company sarcastically for what they called a “Skydance Capitulation.” The reference comes after Paramount and Skydance completed their corporate merger and amid the creators’ continuing use of the show to comment on politics and the entertainment industry.

The name change continues the show's recent focus on Trump and his administration. During the show’s 27th season, Parker and Stone repeatedly mocked the president, including an episode featuring a deliberately exaggerated depiction of Trump and Satan. The series has continued targeting Trump during its recent run, making the president a recurring subject of its political satire.

The latest announcement also comes days after “South Park” won the Emmy for Outstanding Animated Program. The award followed a season that featured several storylines centered on Trump and other figures in his administration.

The 29th season is scheduled to premiere Wednesday, September 16, at 10 p.m. ET/PT on Comedy Central. For now, Parker and Stone have presented “South America” as the new name of the show, extending their political satire beyond its episodes and into the branding of one of television’s longest-running animated comedies.