Jeremy Latcham, the new boss of DC Studios, says his approach to superhero filmmaking is shaped by a philosophy he developed while working at Marvel: movies based on comic books should be accessible to audiences beyond dedicated fans.

During an interview with Christian Broadcasting News over the summer, Latcham described his former "guiding light" at Marvel as asking whether his grandparents would enjoy the movies the studio was making. He said the question became a way to judge whether a film would connect with ordinary moviegoers outside the entertainment industry.

“When we were making the first Marvel movies I would always be like, 'I don’t know if my grandma would like that'… it became the stand-in for ‘is this going to work for regular people outside the bubble of Hollywood?’" Latcham said.

He previously discussed the approach in an interview with GamesRadar+, recalling how his grandparents, whom he called Meemaw and Peepaw, became a running reference among members of the Marvel editing team.

“In the old Marvel days, there’s this great story about my Meemaw and Peepaw because they became, like, a joke in the editing room – that we were making the movie for my grandparents in Oklahoma,” Latcham said.

He explained that comic book adaptations need to respect the source material and satisfy longtime fans while also making sense to people who may not be familiar with the characters or their histories.

“I think that’s kind of the fun of these movies, of adapting material – finding a way to make it for everybody. You have to be true to the fans, but you have to make it ultimately for everybody,” he said.

Latcham's comments offer a glimpse into the creative philosophy he brings to DC Studios, where he will oversee projects based on characters from DC Comics. His emphasis on broad audience appeal reflects an effort to make superhero films accessible without losing the elements that draw dedicated comic book fans to the genre.