Disney+ has revised its subscriber agreement to permit advertisements, sponsorships, and promotional material before and after movies and shows on every subscription tier.

The update, communicated to subscribers via email and on-screen prompts, applies to plans previously marketed as ad-free, including the Premium tier priced at $18.99 per month. Junior Mode profiles for children remain exempt from commercial content.

The revised terms state that all service plans may include promotional content, sponsorships, and advertisements before or after playback of content. The agreement does not specify any required amount or frequency of such material.

Disney clarified that the change does not insert traditional commercial breaks during on-demand movies or series on higher tiers. Interruptions during playback remain limited to the ad-supported tier.

Live events, linear channels, and certain third-party content may feature regular commercial breaks regardless of plan. Subscribers cannot skip some promotions, and ad blockers may disrupt playback.

The update began rolling out in Germany with emails sent to users requiring acceptance of the new terms. Similar language has appeared in other regions' agreements in prior updates.

Disney+ launched in 2019 with an entirely ad-free model. The service introduced an ad-supported tier in late 2022 to offer lower-priced options and expand access.

The company has not confirmed immediate rollout of pre- and post-roll ads on premium U.S. accounts. The terms grant the right to include such content without mandating it for all viewers.

This adjustment aligns with broader industry trends where streaming services balance ad revenue with subscriber retention amid rising content costs and competition.