Amazon, Netflix, and YouTube launched a Washington advocacy coalition Monday to push for policies that favor streaming services as federal regulators examine the movement of live sports from broadcast television to subscription platforms.

The Streaming Access and Choice Alliance will be led by TechNet, a bipartisan network of technology CEOs and senior executives. Mike Ward, TechNet’s senior vice president for federal policy and government relations, will head the effort.

“Americans want more content choices and flexibility in how and where they watch their favorite programming, including sports and other live events,” Ward said in a statement. “Streaming and digital entertainment companies offer audiences better features and value for their money.”

The coalition said it will advocate for “technology-neutral policies that encourage innovation in entertainment,” including rules that allow streaming services to invest in live sports.

The launch follows a year of heightened scrutiny in Washington over how sports rights are sold. In February, the Federal Communications Commission’s Media Bureau sought public comment on sports broadcasting practices, noting a surge of games moving behind streaming paywalls even as many remain available free over the air. The notice asked whether the shift carries implications for the Sports Broadcasting Act of 1961, which permits professional leagues to pool and collectively sell television rights for off-broadcast distribution.

U.S Senator Mike Lee, a Republican from Utah who chairs the Senate Judiciary Committee’s antitrust subcommittee, wrote to the Justice Department and the Federal Trade Commission in March urging them to reexamine the law. FCC Chairman Brendan Carr has also questioned whether the antitrust exemption still applies when games move to streaming platforms. “If you take an NFL game and you put it on a streaming service rather than broadcast TV, does the NFL still get to benefit from the broad antitrust exemption?” Carr said in March.

All three founding members have invested heavily in live sports. Amazon carries the NFL’s “Thursday Night Football,” YouTube holds the rights to “NFL Sunday Ticket,” and Netflix has added NFL games and other live events as technology companies compete for programming once shown primarily on broadcast and cable.

Disney, Apple, Paramount, and Warner Bros. Discovery are not founding members of the new group. The largest streaming services are owned by parent companies with competing interests across broadcast, cable, and film and have generally organized around individual issues rather than a single trade association. The new coalition is separate from the Streaming Innovation Alliance, a broader industry group formed in 2023 by Netflix, Disney, Paramount+, Warner Bros. Discovery’s Max, Comcast’s Peacock, and others