First the Gulf of America, then Lake America. Now President Trump is rebranding AI itself, declaring that the word “artificial” makes the technology sound fake and ordering federal paperwork to use the new term.

President Donald Trump announced Tuesday that the United States will no longer refer to artificial intelligence as AI in official documents. From this point forward, he said, all U.S. government materials will use the term “super intelligence,” or SI.

Speaking at the United Nations General Assembly, Trump argued that the word “artificial” makes the technology “sound fake, and it is not fake. It’s actually amazing.” He added: “From this point forward, all of United States documents, and hopefully the world’s, will be changed to use the much more accurate term ‘super’ as opposed to ‘artificial.’ So it’s super intelligence. In other words, welcome to the new world of super intelligence, SI.”

The change is already being implemented. The State Department instructed diplomats in its international organizations bureau to replace every reference to “Artificial Intelligence” with “Super Intelligence” and to use “SI” in all remarks, positions, and press materials going forward.

Trump had polled followers on Truth Social and X in the days leading up to the speech, testing alternatives such as superior intelligence, extreme intelligence, and supreme intelligence. “Super intelligence” emerged as the preferred option. White House officials and appointees quickly adopted the new language, with the U.S. chief technology officer declaring that “the United States is and will remain the global leader in SI.”

The move fits a broader pattern. Trump has already directed federal agencies to refer to the Gulf of Mexico as the Gulf of America and Lake Ontario as Lake America on official maps and communications. Each change has been dismissed by critics as cosmetic and celebrated by supporters as a rejection of progressive linguistic control.

For years the left dominated the language wars, successfully pushing terms such as “unhoused” and “undocumented” into mainstream use. Trump’s successive renamings reverse that dynamic. Whether “super intelligence” spreads beyond government documents remains uncertain. The term already carries a technical meaning in AI research for systems that surpass human intelligence, but the directive itself is clear: in official U.S. usage, AI is now SI.